Thursday, May 23, 2013

Train Wreck in Redmond

Here's Microsoft's latest creative masterpiece.


Let's ignore for the moment that Microsoft's representation of iPad functionally is almost entirely incorrect, let's pretend the iPad can't offer the functionality they mention. 

Good commercial? Maybe that's the wrong question. Maybe they're focused on the wrong software. Where is the commercial showing how incredible PowerPoint on the iPad can be? 

Today's Killer Apps are available on more than one OS. An app that only runs on one OS can't be that killer, in fact that sounds pretty lame. 

If PowerPoint sucks on the iPad (which it really doesn't thanks to apps like Quickoffice, well thanks to XML, .pptx) that's Microsoft's fault. Today the client-side OS is a commodity and most businesses have 5+ different versions roaming their hallways. 

No one cares about Windows 8, most people don't really care what OS they're using. The Windows-centric world of the 1990's and early 2000's is never coming back. Things change, the world changes; even a corporation as rich and powerful as Microsoft can't alter reality, especially with FUD like this. 


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