If we did no do this already, would we go into it now? Abandonment is the right action if a product, service, market, or process "still has a few years of life." It is these dying products, services, or processes that always demand the greatest care and the greatest effort. They tie down the most productive and ablest people. But equally, a product, service, market, or process should be abandoned if the only argument for keeping it is "It is fully written off." For management purposes there are no "cost-less assets." There are only "sunk costs."
Peter Drucker
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